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Fairing Well: Alumnus takes Great New York State Fair to new heights

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It鈥檚 4:40 p.m. on Monday, August 28, and Troy Waffner is running late for a 3 p.m. interview.

He鈥檚 currently all the way across the fairgrounds, dealing with a parking issue鈥攁 few issues, really, parking and others鈥攖hat will take up a sizable part of day six of the 2017 New York State Fair. When he returns to his office in the Administration Building near the main entrance, he鈥檒l take the time to help a senior citizen return the motorized Scootaround he reserved for her before settling into his desk chair and giving the interview for his alma mater鈥檚 magazine.

He explains that he met the woman a few years ago when he was assistant to then-fair Director Joe O鈥橦ara. 鈥淪he comes to see me every year,鈥 he said matter-of-factly, as if every director of a state fair took the time to cater to the individual needs of fairgoers.

Looking unflappable in khakis and a salmon-and-white checkered shirt, sleeves rolled halfway up his forearms, Waffner is in his fourth year as acting director of the fair. And if those around him are eager to see the 鈥渁cting鈥 part removed from his title, he is typically restrained in talking about himself. 鈥淚t would be nice,鈥 he said, 鈥渂ut it鈥檚 not my decision.鈥 Waffner took a circuitous route to the Solvay fairgrounds. He graduated from Morrisville State College in 1993 (accounting) after an undistinguished high school career in nearby Cazenovia. 鈥淚 came out of high school as a typical kid who didn鈥檛 study much,鈥 he admitted. 鈥淢orrisville gave me the opportunity to succeed in small classes with great professors and to do quite well on my grades.鈥

He says the accounting program gave him a 鈥渂asis of understanding numbers and the order that comes with them,鈥 and he recalls fondly the late professor Jon Rogers (鈥渁 wonderful human being鈥) and professor Tony Zazzara as the mentors who had a profound effect on him. 鈥淚 didn鈥檛 live on campus; I commuted from home, so it was all business,鈥 he said. 鈥淢orrisville gave me a great start.鈥

After Morrisville, Waffner took a job with an accounting firm for a few years before joining the staff of New York State Assemblyman William Magee (D-Nelson), where he worked from 1996 through 2008. He became fascinated by public policy and did most of his work in drafting and negotiating legislative proposals. In 2000 he earned a bachelor鈥檚 degree in public policy from SUNY Empire State College after several years of part-time study. In 2008 he moved from Magee鈥檚 staff to that of NYS Sen. David Valesky (D-Oneida), where he stayed until joining the fair staff in 2010. The Great New York State Fair ranks in the country鈥檚 top 10 for attendance. With a spike in growth after 2016鈥檚 renovations, it has a decent shot at moving into the top 3, some note.

He laughs at the observation that nobody really goes to school to become a state fair director. 鈥淭hat鈥檚 for sure!鈥 he replied. 鈥淏ut a lot of the policy issues are familiar to me, and I always loved coming to the fair as a kid, and there was a position as assistant director, so鈥.鈥

With a year-round staff of dozens and a fair-time staff of more than 1,600 employees, plus 650 vendors, 10,000 animals and more than a million annual visitors, preparation is key.

Across Chevy Court at Emmi鈥檚 Little Italy booth in the International Building, Richard 鈥淒uke鈥 Emmi of Canastota has seen a lot of change at the fair in his 41 years. He likes what he sees in the acting director. 鈥淭roy鈥檚 got a good concept of what鈥檚 going on,鈥 he said. 鈥淭he guy鈥檚 a straight shooter. He has hundreds of vendors, and I鈥檝e seen him three times since the fair opened five days ago.鈥

Emmi appreciates that Waffner gives him and other vendors a chance to discuss ideas that will make the fair better. 鈥淗e really listens. Not all of them do that,鈥 he said.

Waffner has overseen massive changes at the fairgrounds, including a multimillion-dollar renovation over the past three years that improved access, widened walkways from the Midway to the entrance, and generally created a cleaner, more attractive fair. A new Expo Center is still to come.

Gov. Andrew Cuomo has taken a heightened interest in the fair with directives in 2014 that resulted in changes like the addition of a skyride this year that gives visitors a view of the Midway from the air. 鈥淚 think the sense was that it had become 鈥楾he Syracuse Fair.鈥 We really had the opportunity to do some great things and open it back up to the entire state and beyond.鈥

The efforts have paid off with increased attendance; the fair now easily tops a million visitors annually鈥攁nd general comments from fairgoers are far more positive. This year, the fair added a 13th day to the schedule for the first time. Total attendance for the run of the fair was 1,161,912, a bit more than the record-setting total for the 12-day run of 2016, when 1,117,630 people passed through the gates.

Waffner鈥檚 co-workers are fiercely loyal, giving him a lot of credit for the boost in attendance over the last five years. 鈥淭roy keeps an even keel, and that keeps us on an even keel,鈥 says public information officer Dave Bullard, a longtime fixture on Syracuse radio and television. 鈥淗e鈥檚 as good a leader here as I think you can find鈥攃reative, funny, and he keeps people engaged.鈥

An ongoing Morrisville connection for Waffner is Geneanne Keegan-Smith, who works as the concessions and exhibits manager for the fair. Her father, Gene Keegan, owned and operated Keegan鈥檚 restaurant and bar in Morrisville throughout the 1980s and 鈥90s. She has worked at the fair since childhood, when her father was a vendor there. At 14, she was already working at an information booth. She has spent the last quarter-century at the fairgrounds. 鈥淵ou couldn鈥檛 ask for a better 鈥榩eople person,鈥欌 she says of her boss. 鈥淗e understands how to write a law, put something into a bill. And at the same time, he鈥檚 natural and honest with people and can work with anybody. I joke that he鈥檚 like the brother I never had; our birthdays are two days apart in the same year.鈥

Keegan-Smith recalls Waffner鈥檚 state-fair-themed wedding a few years ago, and how he texted her from Hawaii during his fifth anniversary to spitball a new idea about discount admissions tickets.  鈥淗e鈥檚 such an idea person鈥攁lways looking to make things better. He鈥檒l text me at 10 p.m. some random day in the off season and write, 鈥榃hat do you think about this? Could we do this?鈥 He never stops trying to make things better.鈥

Waffner, has been known to drive random fairgoers to their cars just for the chance to ask them for feedback on their fair experience, sits back and thinks for a moment when he is asked what his message would be to current business students at Morrisville. 鈥淣obody cares about what they can鈥檛 see,鈥 he starts, recalling a lesson he learned during his stint on the Cazenovia Village Board.

鈥淐hange is hard, but change isn鈥檛 bad.鈥

鈥淵ou have to focus to some extent on short-term goals, but you have to be in it for the long term. That鈥檚 what I would tell them.鈥

And with that, he鈥檚 off, striding across Chevy Court, interrupted every 10 feet by fairgoers official and unofficial, serenaded by the cacophonous sound-check of the Classic Rock band Kansas, for an impromptu appearance with the local ABC-TV affiliate, where he will recount patiently for yet another audience the coming and goings of day six of New York State Fair 2017.

Four years as acting director. And happily, no end in sight.

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